Ben has been in the advertising business for more than 35 years. His direct-response advertising and marketing campaigns have generated more than $1 billion for his clients. Ben has written a number of books, including:
- Win Life: Success Skills Schools Don’t Teach (2023)
- Bitcoin: A Beginner’s Guide (2022)
- How to Write Blockbuster Sales Letters (2004)
- Automatic Marketing: How to Use the Internet to Automate Your Sales (2005)
- How To Use Google Ads to Build Your Business (2005)
- Fund Your Cause: Secrets of Successful Direct Mail Fundraising (2004)
- Faith & Freedom: The Christian Roots of American Liberty (1988)
- Poisoned Ivy: The War on Freedom of Thought by America’s Elite Colleges. (1984)
Ben wrote speeches for many leading political leaders in the 1980s and ’90s, including President Ronald Reagan (1984 campaign) and President George H.W. Bush (1988 campaign).
Ben went on to start a speechwriting business that transitioned into an advertising agency that built the Christian Coalition to 1,000,000 members during the 1990s, along with a number of other influential conservative organizations. The Christian Coalition was described by Time magazine as the most influential conservative lobby of the 1990s.
Ben sold his ad agency in 1998 and became President of Richard Viguerie’s American Target Advertising in 1999. Ben decided to demote himself and become Senior Vice President at ATA in 2007 so he could focus on copywriting and marketing strategy and not on managing the agency’s 70 employees. Ben found a way to arrange his life so that he has not had to go to a real office since the 1990s.
Ben’s marketing mentor over the decades has been Richard Viguerie, who pioneered direct mail fundraising for political causes and candidates in the 1960s. Without the enormous mailing lists of donors built by Richard and his agency, there likely never would have been a Ronald Reagan Presidency.
Other notable pro-freedom and right-of-center organizations Ben’s marketing campaigns helped launch and build include Judicial Watch and Faith & Freedom Coalition (now 2.7 million members and supporters).
In the early 2000s, Ben built a highly profitable internet business in an unrelated field before Google shut him down (crushed him like a gnat) in a wild story covered in this book.
Ben is a freedom “maximalist,” which is why he developed a keen interest in Bitcoin in 2016 and became part of the Bitcoin movement. His book on Bitcoin ranked as high as #2 in Amazon’s “Money & Monetary Policy” category.
Ben graduated in 1982 from Dartmouth College where he helped found America’s most famous pro-freedom student newspaper The Dartmouth Review (1980), which continues publishing to this day.
Ben’s first book Poisoned Ivy, which he wrote during his senior year at Dartmouth, chronicles the founding of The Dartmouth Review and was the first book to describe the odd anti-America “woke” ideology (which Ben called “The Ethos”) that was taking hold in the faculty lounges of America’s elite colleges. Poisoned Ivy was a national bestseller.
As The Review’s founding President and Publisher, Ben helped recruit fellow students Dinesh D’Souza (author-filmmaker), Laura Ingraham (FOX News) and others to work on the paper who went on to become highly influential writers and thinkers. The Dartmouth Review continues publishing to this day.
At age 65, Ben is also the world’s oldest actively competing break dancer. You can see his videos on YouTube. He started breaking at age 54. Ben currently competes in Red Bull, UDEF Pro Breaking Tour, and World Dance Sport Federation events. Ben has appeared twice on ABC’s “Good Morning America” in his 60s to showcase his break dancing. He made it to the Celebrity Judges Audition round of America’s Got Talent at the age of 60. Ben shares his theories on health and fitness on this site and in his new book Win Life: Success Skills Schools Don’t Teach. in this book. A number of his break dance videos have gone viral. Ben uses his involvement in break dance as an avenue to reach inner city and at-risk kids with his ideas on how to advance in life.
Ben is an investor in emerging technologies. He has an active YouTube channel. Ben and his wife Wanda have six children.
About Ben’s Wife Wanda
The Communists took over Wanda’s country, Laos, in 1975.
In 1977, at age 13, Wanda launched off through the jungle.
She walked for many days and nights.
She made it across the mighty Mekong River from Laos into Thailand in the dead of night.
She found her way to a refugee camp, where she lived for 18 months. She miraculously made it to America by age 14.
She did not know any English when she arrived.
She essentially raised herself. But she became highly successful in life.
She built a substantial rental property business with 27 tenants and became a millionaire.
Wanda never saw herself as any kind of victim. She has always seen herself as fortunate for the privilege of being on this journey called Life. She loves America and loves being an American.
How many Americans have her survival skills?
But Wanda did not just survive. She went on to actually win the game of life.
If she can Win Life, you can Win Life.